McDonald’s Destroys Rainforests, Eat There and So Do You
A new report (pdf) accuses McDonald's of destroying rainforests. Greenpeace traced soya grown on land that once was rainforest to an animal feed producer whose chickens are processed into Chicken McNuggets and other McDonald's products. “Fast food giants like McDonald's are trashing the Amazon for cheap meat. Every time you buy a Chicken McNugget you could be taking a bite out of the Amazon.” The production of soya is having severe environmental impacts in the Amazon; indeed, much is illegal due to failure to protect rainforests when developing the land. Given Greenpeace's dramatic flash campaign materials, I predict an interesting, educational and effective campaign ahead – start by taking action now!
Here are additional facts from the report regarding the threat to the Amazon posed by soya and other agricultural production:
“Soybean production in the Brazilian Amazon states grew approximately 60 percent between 1998 and 2002, and the cattle herd nearly doubled from 26.2 million in 1991 to 51.6 million in 2001, making Brazil the second largest soybean exporter and the world’s major beef exporter… This increase in production has transformed the agricultural sector into a serious threat to the Amazon environment… By 2050, current trends in agricultural expansion will eliminate a total of 40 percent of Amazon forests, including at least two-thirds of the forest cover of six major watersheds and 12 eco-regions.”