According to the LA Times Greens are chic. Or at least the green building movement is. There are many, many things that can be done to construct durable and efficient buildings which minimally impact the environment. Frankly, they should have been done long ago; but regardless, sustainable buildings is a huge and unstoppable movement in the age of resource scarcity.
“The green building movement 'has moved way beyond the hippie era… It's become a very savvy, bottom-line response to current economic conditions. Builders are going green because it's finally starting to make sense economically. And if we can save the planet at the same time, so much the better.'”